Ariadne Milare, Colorado Foods LTD
Hot off the presses- eMotion is proud to be a part of introducing to the market one of the first wines in a can -Friends Just Wine from Colorado Foods, LLC. eMotion was tagged by Colorado Foods to develop a Brand Identity including Package Design for a new concept in wine-a friendly portable wine. Colorado Foods wanted to create a brand that would cross the traditional boundaries of wine and that would target hitherto unexplored ground of Fast Food Establishments, Sports Stadiums, Boaters and Airlines. Colorado Foods asked for a Brand that would be easily recognizable as a wine while appealing to a new market segment.
eMotion initially created the Friends Just Wine Brand Identity and then proceeded to carry that brand through to the package design as well as promotional materials utilizing elements of traditional wine and pulling in ideas from nontraditional markets such as malt beverages and energy drinks. For maximum visual impact we used a combination of metallic foil substrate and an opaque white ink to accentuate the look of the Can. Look for the new product to grace the supermarket shelves in your neighborhood, as well as appearing on some popular television programs.
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