Agnes Palmer, American Royal Arts Corp.
American Royal Arts Corp. was founded in 1986 and is the world’s leading publisher of Entertainment Fine Art. With the shift of the Company's focus to Rock N Rock and Pop Culture memorabilia from Animation Art, the challenge was to create a new brand identity and online presence to reflect this shift while keeping the brand recognizable to the existing audience. American Royal Arts was also looking to sell selected items online, while informing users about other items not available online and capturing their interest.
eMotion revamped the ARA Brand -keeping it recognizable while injecting fresh energy. eMotion created a fully dynamic website with Flash Elements to bring in a level of interactiveness and fun. eMotion provided a solid and flexible back end administration which easily manages products, customers as well as operating the separate Wholesale Site which was also designed to reflect the new look of ARA. Once the site was completed the new brand was carried through to brochures, advertisements, logo, stationary and eNewsletters. eMotion is proud to have provided a dynamic and functional solution which is consistently communicating ARA's message and enticing new and current customers to keep coming back.
